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Councilor for Social Communications

The Councilor for Social Communications, aware of the influence of this reality in different cultures, will animate the area of Social Communications in the FMA Institute and will propose guidelines to the provinces (C 130 bis).

Since 2014, the Sector for Communications animated and coordinated by Sr. Maria Helena Moreira, Councilor for Social Communications.

Sr. Maria Helena Moreira

Maria Helena Moreira
Sr Maria Helena Moreira – Councilor for Social Communications

She was born on September 26, 1953 at Goiânia, Brazil.  Maria Helena lived in a family of solid Christian roots in which the Salesian vocation matured in her.  On January 24, 1976 she made her Religious Profession. 

Degreed in the Classics and in Pedagogy, she enriched her cultural preparation with a Degree in School Administration and then with a Masters in Social Communications at the Salesian Pontifical University in Rome.
She specialized in Personal and Professional Coaching Methodology at the Brazilian Society of Coaching; in Systemic Pedagogy at Alpha Coah Development Institute, and in the Preventive System of Don Bosco.
She was a teacher of  Portuguese Language and Literature; Principal; Institutional Director of Mother Mazzarello Province (BBH); Responsible for Schools and Social Works Coordination. She matured in a rich educommunication experience as a teacher of Educommunication for the young people in formation at the national level in Brazil and in the Inter-congregational Aspirantate and Juniorate.
She was Animator, Provincial Councilor, Provincial Vicar, and Provincial of Mother Mazzarello Province (BBH).
In the specific field of Communications, she was the Coordinator of the Social Communications Team of America and the Caraibe (ECOSAM) and of the Brazil Communications Team (EcosBrazil).
She was a Member of the Editorial Council of the Salesian Bulletin of Brazil, Director General of the Salesian School Network (RSE-Brazil), Communications Director of the Salesian Schools Network, Member of the Presidency Council of the Brazilian Union of Catholic Education – DF in Brazil.

During General Chapter XXIII in 2015, she was elected Councilor for Social Communications.  At the invitation of Mother to accept the mandate, Sr. Maria Helena responded: “Yes, in faith and counting on the light of the Holy Spirit.  Close to Mary Help of Christians, I accept to be a collaborator of the Holy Spirit together with all of you”.

In the animation of the Social Communications Sector, the Councilor is assisted by an International Team:

  • Arciniegas Julia (Colombia)
  • Imperatore Gabriella (Italy)
  • Molinari Elisa (Italy)
  • Mollo Rosa (Peru – External Consultant)
  • Sr. Vu Clara (Vietnam)

A bit of History

Attention to the communication reality has been present since the beginning of the Institute.  Don Bosco and Mary Domenica Mazzarello were great communicators. Of the works and communities they founded, they made real educational and communication ecosystems, giving this imprint to Salesian pedagogy and spirituality.  The Social Communications Sector was constituted in 1990, during General Chapter XIX, in a context of cultural change.  It is born with the clear intentionality of walking with the young on the educommunicative and evangelizing paths, in the spirit of Don Bosco and Mother Mazzarello, assuming the Oratorian heart as a fundamental criterion to express its identity and educommunicative mission generating life and culture.

In this perspective, the elaboration of the Institutional Communication Plan and the Visual Communication Manual contribute to strengthening the link between Institution and Communication, considering Communication as a mission in the contemporary social scenario, characterized by the digital culture, to be there as searchers for meaning and promoters of the new culture (cf. Evangelii Gaudium, 273; cf. Acts GC XXIII, n ° 47).

The Educommunicative Mission

The Educommunicative Mission of the FMA Institute is to be a macro Salesian Educommunication Ecosystem on the net, which promotes the interaction of the Educommunication Ecosystems of the FMA Institute, networking with civil and ecclesial Bodies and Organizations.
Entrusted to the Communication Sector, as indicated in article 130 bis of the Constitutions and in the Institutional Communication Plan, are attention to the impact of communication in the various cultures, to propose guidelines to the Provinces; to promote links with civil, ecclesial, and educational organizations interested in social communication, and the coordination of the production of resources and publications for the visibility of the Institute and for animation at the formative, pastoral, and missionary levels.

The FMA Institutional Communication Plan Policy offers criteria for the development and consolidation of the educommunication mission, making the five dimensions of the Institutional Ecosystem interact: Animation, Formation, Information, Production, and Management. With charismatic intentionality, the construction and management of educommunication ecosystems is carried out in interaction and co-responsibility, inspiring content and attitudes, forming together, creating critical thinking, formulating opinions, building bridges to make the educommunication mission of the FMA Institute concrete and visible.

Management of the Educommunication Ecosystems requires:

  • Attention to human and charismatic communication;
  • Acquisition of communicative and professional competence;
  • Accompaniment of educommunication processes;
  • Coordination of ad intra and ad extra information flows;  
  • Supporting a coordinated and integrated communication policy;
  • Strengthening a network mentality and working in synergy;
  • Being present on the Social Networks with educommunicative and evangelizing intentionality.

The Sector is committed to making visible the educational mission of the Institute, consolidating coordinated and integrated communication, using different channels to reach and involve the FMA, the young, the laity everywhere.
The information channels it favors are: the Website, the Social Networks: Facebook, Flickr, Twitter, YouTube, the DMA Magazine of the Daughters of Mary Help of Christians, and the Website of the Digital DMA Magazine.

The DMA Magazine of the Daughters of Mary Help of Christians is a natural environment of the Educommunication Ecosystem that strengthens the work in synergy with the Inter-Sectors. The magazine uses an Editorial Board and an Editorial Team composed of members from different contexts. It offers current content and themes in line with the Magisterium of the Church, the FMA Institute, and with contemporary culture.
The DMA Magazine has a long history and tradition (64 years) and has a strong impact in the FMA Institute.

The DMA Digital Magazine expands the contents with readings, audio and video insights, encouraging interaction and dialogue with readers, generating new meanings and new culture. 


Salesian Days of Social Communications  (GSC).

This experience is promoted by the Departments and Sectors for Formation and Social Communications of the Salesians and the Daughters of Mary Help of Christians (FMA), by the Faculty of Social Communication Sciences of the Salesian Pontifical University UPS, and by the Pontifical Faculty of Educational Sciences «Auxilium ” of Rome.
They are meetings for in-depth study and reflection on the Pope’s message for World Communications Day. 

The Aims:

  • Foster an opportunity for encounter, formation, and Church among young religious;
  • Promote communication formation in the initial formation phases;
  • Train young religious in initial formation to awareness of self-formation and the importance of social communication;
  • Raise awareness and train the leaders of the formation communities on the issues of Educommunication.